Perspectives: Find your audience on digital and storytell with data

With so many fascinating tales to tell, Netflix aims to ignite conversations across Asia that will get consumers excited about the content on its platform. Find out how it uses data to do so. Everyone loves a good story. And that really is the business in which Netflix is thriving — showcasing stories people around […]

4 mobile page speed wins to discuss with your developer, starting with images

Editor’s note: A version of this article previously appeared on Think with Google Nordics & Benelux. It addresses the importance of mobile design for both global and local brands. In most marketing organizations, mobile speed for the brand’s website isn’t always at the top of the priority list. In fact, you may believe it’s more […]

Programmatic insights from across APAC

We’ve seen a growing number of brands in APAC tap into programmatic technology to navigate an increasingly complex advertising landscape. Here, leading marketers and brands across the region share their successes and strategies for using programmatic to inspire growth and drive results. As we approach the start of Q2, no doubt your 2019 plans and […]

What Is SEO & Why Is It Important?

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they […]

Milliseconds earn millions: Why mobile speed can slow or grow your business

Mary Ellen Coe is the president of Google Customer Solutions. Here she explains why more businesses, even beyond e-commerce, should look to mobile site speed as a growth driver. I meet with hundreds of business owners and executives a year, from Merz Apothecary, a local pharmacy in Chicago to major international brands. And what they […]

On-Page SEO Basics: Meta Descriptions

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. What is a meta description? A meta description is an HTML tag used to describe the content of a web […]

Taking Your Schema from Developer Led to Marketing Led

I have been talking with a lot of companies recently, and when I ask about their schema, they tell me something along the lines of “We heard we had to have it so we told our developer and they set it up.” This is great, simply to have schema puts you a step ahead of […]

Thinking about SEO Strategy

Developing an SEO strategy involves estimating the number of organic searches related to your business and then ranking for as many of those keywords as possible. A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need […]

What are Crawlability and Indexability of a Website?

Tell me, what’s the first thing that comes to your mind when you think about ranking a website? Content? Or maybe backlinks? I admit, both are crucial factors for positioning a website in search results. But they’re not the only ones. In fact, two other factors play a significant role in SEO – crawlability and […]

STUDY SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions. […]