SEO: Catchall Redirects Are a Bad Practice

I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company’s migration to a new ecommerce platform. The company correctly mapped 301 redirects for many individual URLs. But it created a catchall redirect for the others. The catchall redirect pointed to a “limbo page.” The Oxford […]

How to Deal With a Negative Review Attack

One Sunday, as our church was holding our outdoor patio service, a hummingbird got stuck in the skylight in the roof. We all watched as the hummingbird kept flying back and forth across the skylight, struggling for open space. The poor hummingbird kept looking up and was unable to see his escape path a few […]

Google Muzzles ‘Self-serving’ Review Snippets

With a new algorithm, Google is determined to remove “self-serving” reviews from rich snippets in search results. Thankfully for ecommerce companies, traditional product reviews on product pages shouldn’t be affected. Google announced guidelines last week on the types of information that can trigger review rich-snippets and how to mark up reviews to qualify. Before I […]

SEO Tips When URLs Differ for Mobile and Desktop

If you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra effort. Thanks to Google’s mobile-first index — which ranks your desktop and mobile sites based on signals from your mobile site — implementing special annotation metadata and redirects is more […]

SEO: That Blob of Text May Not Be Helping

Adding on-site text for search engines and not users could confuse algorithms and may amount to keyword stuffing, according to a Google spokesman. We have all seen it: an ecommerce category page with extensive text near the footer. This copy is displayed in a tiny font and meant to add unique content for search bots, […]

11 Steps to On-site Video SEO

Once you decide to invest in video, you still need to figure out how to get people to view and interact with it. That’s where search engine optimization comes into play. Follow these 11 steps to optimize your videos for organic search — to improve their ability to rank and drive views. 11 Steps to […]

Perspectives: Find your audience on digital and storytell with data

With so many fascinating tales to tell, Netflix aims to ignite conversations across Asia that will get consumers excited about the content on its platform. Find out how it uses data to do so. Everyone loves a good story. And that really is the business in which Netflix is thriving — showcasing stories people around […]

4 mobile page speed wins to discuss with your developer, starting with images

Editor’s note: A version of this article previously appeared on Think with Google Nordics & Benelux. It addresses the importance of mobile design for both global and local brands. In most marketing organizations, mobile speed for the brand’s website isn’t always at the top of the priority list. In fact, you may believe it’s more […]

Programmatic insights from across APAC

We’ve seen a growing number of brands in APAC tap into programmatic technology to navigate an increasingly complex advertising landscape. Here, leading marketers and brands across the region share their successes and strategies for using programmatic to inspire growth and drive results. As we approach the start of Q2, no doubt your 2019 plans and […]

What Is SEO & Why Is It Important?

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they […]

Milliseconds earn millions: Why mobile speed can slow or grow your business

Mary Ellen Coe is the president of Google Customer Solutions. Here she explains why more businesses, even beyond e-commerce, should look to mobile site speed as a growth driver. I meet with hundreds of business owners and executives a year, from Merz Apothecary, a local pharmacy in Chicago to major international brands. And what they […]

On-Page SEO Basics: Meta Descriptions

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. What is a meta description? A meta description is an HTML tag used to describe the content of a web […]

Taking Your Schema from Developer Led to Marketing Led

I have been talking with a lot of companies recently, and when I ask about their schema, they tell me something along the lines of “We heard we had to have it so we told our developer and they set it up.” This is great, simply to have schema puts you a step ahead of […]

Thinking about SEO Strategy

Developing an SEO strategy involves estimating the number of organic searches related to your business and then ranking for as many of those keywords as possible. A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need […]

What are Crawlability and Indexability of a Website?

Tell me, what’s the first thing that comes to your mind when you think about ranking a website? Content? Or maybe backlinks? I admit, both are crucial factors for positioning a website in search results. But they’re not the only ones. In fact, two other factors play a significant role in SEO – crawlability and […]

STUDY SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions. […]

SEO: Google Launches Algorithm Update to Little Notice

Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they saw across a broad number of sites. Some algorithm updates are specific in their intent. The famous Panda […]

6 SEO Tactics Attorneys Need to Be Using

The internet has upped the level of competition for businesses of every kind, and that includes law firms. Thanks to search engines like Google and the surge of online review sites, it is easier than ever for potential clients to research and review dozens of your competitors in the blink of an eye – even […]