What Is SEO & Why Is It Important?

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature. SEO is made up of multiple different elements, and knowing what they […]

Milliseconds earn millions: Why mobile speed can slow or grow your business

Mary Ellen Coe is the president of Google Customer Solutions. Here she explains why more businesses, even beyond e-commerce, should look to mobile site speed as a growth driver. I meet with hundreds of business owners and executives a year, from Merz Apothecary, a local pharmacy in Chicago to major international brands. And what they […]

On-Page SEO Basics: Meta Descriptions

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. What is a meta description? A meta description is an HTML tag used to describe the content of a web […]

Taking Your Schema from Developer Led to Marketing Led

I have been talking with a lot of companies recently, and when I ask about their schema, they tell me something along the lines of “We heard we had to have it so we told our developer and they set it up.” This is great, simply to have schema puts you a step ahead of […]

Thinking about SEO Strategy

Developing an SEO strategy involves estimating the number of organic searches related to your business and then ranking for as many of those keywords as possible. A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need […]

What are Crawlability and Indexability of a Website?

Tell me, what’s the first thing that comes to your mind when you think about ranking a website? Content? Or maybe backlinks? I admit, both are crucial factors for positioning a website in search results. But they’re not the only ones. In fact, two other factors play a significant role in SEO – crawlability and […]

STUDY SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions. […]

SEO: Google Launches Algorithm Update to Little Notice

Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they saw across a broad number of sites. Some algorithm updates are specific in their intent. The famous Panda […]

6 SEO Tactics Attorneys Need to Be Using

The internet has upped the level of competition for businesses of every kind, and that includes law firms. Thanks to search engines like Google and the surge of online review sites, it is easier than ever for potential clients to research and review dozens of your competitors in the blink of an eye – even […]